The Askwell blog
Practical guides on forms, the questions you put in them and the answers you get back, backed by sources you can check.
Quotes · 8 min read
A quote rests on a handful of facts: what, how much, where, when, with which constraints. Here are the seven questions to ask, the order that works, and how to get answers precise enough to price without calling back.
Answers · 6 min read
You asked the right question and got "We'll see." That is not laziness or ill will: it is a reasonable answer to a form that did not know how to ask for more. Here is where these answers come from, what they cost, and how to get precise ones.
Questions · 6 min read
Multiple choice or free text: the question comes back with every new form. Survey researchers have studied it for decades. Here is what they measured, what it means for a quote, contact or hiring form, and a rule to decide.
Contact · 6 min read
The contact form is the most common on the web, and one of the worst made. Too short, it brings back unusable messages. Too long, it stays empty. Here is what to ask, what to avoid, and how to word it so the first message is already a real request.