Leads you can act on, first time
Askwell is a form that asks one more question when an answer is too vague. You get complete requests, with no need to call back.
See an exampleAskwell is a form that asks one more question when an answer is too vague. You get complete requests, with no need to call back.
See an exampleBy hand, from a template, or by describing what you need. Askwell writes the questions, you adjust them.
Turn follow-ups on for the questions where a fuzzy answer means calling back.
Each response arrives with its follow-up, summed up in one card. A webhook can send it to your tools.
Askwell reads the answer, spots what's missing and asks a follow-up question in your form's tone of voice.
Describe your project
New request
Pick a question: Blob suggests other ways to ask it, you approve them, and Askwell compares them with yours, one question at a time. Only the wording changes; the options stay the same. 10% of visits always see the original, the control, and no winner is called before enough visits and seven days of testing.
Everything is free during the alpha. Below is the pricing planned after the alpha (VAT not applicable, art. 293 B of the French tax code). Features marked “soon” aren't available yet.
Everything is free during the alpha, with 500 responses read by Blob, 500 summaries, 15 forms built from a description (advanced model) and 100 A/B wordings per account and per month. The table shows the plans planned after that, compared with Tally Pro.
Response read by Blob: an open answer Blob reads to decide whether to follow up. It counts whether Blob follows up or not, and the answer to a follow-up counts too.
| Plan | Free | ProRecommended | Business | Agency | Tally Pro |
|---|---|---|---|---|---|
| Price per month | €0 | €24 | €69 | soon | €25 |
| Forms | |||||
| Forms and responses, fair use | included | included | included | included | included |
| Webhooks, Zapier and Make | included | included | included | included | included |
| “New response” emails | 100 / month, then a daily digest | 200 / day | 200 / day | 200 / day | included |
| Language of the form's texts (buttons, messages) | 2 | 2 | 2 | 2 | 50+ |
| Conditional logic and calculations | included | included | included | included | included |
| Payments, signatures, file uploads | not included | not included | not included | not included | included |
| Google Sheets, Notion, Airtable | not included | not included | not included | not included | included |
| Blob, Askwell's AI | |||||
| Responses read by Blob per month | 100 | 1,000 | 6,000 | 25,000 | not included |
| AI summary cards per month | 100 | 1,000 | 6,000 | 25,000 | not included |
| Forms built from a description, per month | 5 (fast model) | 50 (advanced model) | 100 (advanced model) | 200 (advanced model) | included |
| Suggested A/B wordings per month | 10 | 200 | 1,000 | 2,000 | not included |
| Blob's help in the app | 3 / day | 40 / day | 40 / day | 40 / day | not compared |
| A/B on one question at a time | included | included | included | included | not included |
| A/B on the whole form | not included | includedsoon | includedsoon | includedsoon | not included |
| Autopilot | not included | includedsoon | includedsoon | includedsoon | not included |
| Adjustable control group | not included | not included | includedsoon | includedsoon | not included |
| “Qualified lead” signal | not included | not included | includedsoon | includedsoon | not included |
| Brand, site and team | |||||
| No Askwell badge | not included | includedsoon | includedsoon | includedsoon | included |
| Custom domain | not included | includedsoon | includedsoon | includedsoon | included |
| Embed on your site | included | included | included | included | included |
| A/B script on your existing forms | not included | 1 sitesoon | severalsoon | severalsoon | not included |
| Team members | not included | not included | includedsoon | includedsoon | unlimited |
| Client workspaces | not included | not included | not included | 10soon | workspaces |
| White-label reports | not included | not included | not included | includedsoon | not included |
| Priority support | not included | not included | not included | includedsoon | not included |
Tally Pro, Tally's first paid plan (its Business plan, at €79 a month or €65 billed yearly, is not compared). Prices checked on 22 October 2026 on Tally's pricing page, in euros: €25 a month billed monthly, €20 a month billed yearly, VAT not stated by Tally. Features checked on 21 October 2026 on its pricing page and help center. Languages: at Tally as at Askwell, the chosen language translates the fixed texts (buttons, error messages, default thank-you page); questions are written in the language you want, and neither translates them. Empty cell: the feature is not listed there. Sources: tally.so/pricing, tally.so/help/tally-pro, tally.so/help/embed-your-form, tally.so/help/free-ai-form-builder, tally.so/help/supported-languages
Yes. A notice at the top of the form says so, and every added question is marked “Question added by Blob (AI)”.
Not for follow-ups: they work from the very first response. Wording tests do need visits: Askwell computes each test's threshold and shows how many views and days are left, without calling a winner before.
No. A follow-up is added under your question without touching its text or its options. For a wording test, a second AI check sets aside wordings that change the meaning, and none goes live without your approval. A form built from a description arrives as a draft: you review it before publishing.
Forms and responses are stored in the European Union. For follow-ups and summary cards, AI runs through Anthropic, outside the EU: it is a sub-processor listed in the privacy policy. No analytics or advertising cookies, only strictly necessary session cookies once you sign in. The full DPA is being drafted; a summary is online.
Each time Blob, Askwell's AI, reads an answer to an open question to decide whether to follow up, one unit is counted, whether it follows up or not. The answer to a follow-up counts too, and so do tries in the preview; an answer that is already detailed passes without AI and does not count. At the quota, your forms keep receiving responses, without follow-ups, until the next month.
A promo code, limited to the first 100 subscribers (alpha testers included), on monthly billing: it brings Pro down to €19 a month instead of €24, and Business to €46 instead of €69. You keep it as long as your subscription stays active. The offer closes on 31 March 2027, or 3 months after the public launch if that comes first; nothing is paid during the alpha.
In small groups, in waitlist order. You'll get an email when it's your turn.
Free during the alpha. One email when it opens, nothing else.