Creative projects

Logo & brand brief

What you do, brand words ranked, style in their own words: a logo brief that saves ten rounds of feedback.

Askwell is in alpha: access is by waitlist.

Who it's for

Designers whose clients ask for "something modern".

What it shows

  • A ranking: brand words, most to least important
  • Blob asks "modern like what?"
  • A reference link instead of a file

Try it

It's the real form: nothing is sent or saved.

A designer's desk with colour swatches and logo sketches
Glyph House

Rank these words from most to least important for your brand (required)

Tap the options in your order of preference.

Where will the logo be used?

Several choices allowed

How Blob follows up

An example written in advance. In your form, Blob follows up live, on the questions you choose.

Describe the style in your own words (even "modern", we'll dig in)
Answer

Modern.

Blob follows up

Modern like what? A brand, a poster, an object you find modern helps me see what you have in mind.

Clearer answer

Modern like an organic cereal box: simple, flat color blocks, round letters.

Frequently asked questions

Yes, that's the point: ranking makes people choose, which "serious and playful" doesn't.

Yes, the ranking options are edited in the builder like everything else.